They've Dropped the "Baked" from Beans

Heinz Baked Beans are an institution in the UK, so much so, that there are people under the age of 35 in the UK that think that Heinz is a British company*. I have to give them credit, the version in the UK is much more appealing to my taste buds and is not as sweet as most of the varieties of baked beans available in the US. But was a 21st century makeover really necessary? While the cans we bought this weekend aren't the completely newly designed version, they most definitely didn't say "Baked".

Here is a link to the Daily Mail's story on the name change:
http://www.dailymail.co.uk/news/article-1034321/Heinz-drops-baked-iconic-beans-brand.html

* My fabulous friend Jane in Shipston-on-Stour said that even though she knows that Heinz is an American company, she still chooses to see it as British. And so she should: it is much more of a culinary staple over there than it is over here.